Donate a loaf of bread to a local London food bank…

We are very excited to announce the launch of our Like for a Loaf campaign!

For every new follower on Instagram or subscriber to our newsletter between now and our opening, we’ll donate a loaf of bread to a local Trussell Trust food bank.

We decided to go down this route rather than the more traditional offer of a free product, because baked into our DNA is a hope to revive the community baker. For us that means being an active member of our local area and working our socks off to help those in need whenever we can.

So while it might not taste as sweet as a free cookie (or do as well on social media!) a healthy loaf of sourdough donated to a family in need means a thousand times more to us, and those that feel the same are exactly the sort of customers we want.

So, if you’d like to stay on top of information about our opening and see an endless parade of baked treats in your Instagram feed (or if you just want to donate a loaf for free), give us a follow and/or subscribe to our newsletter.

P.S. Given the uncertain times we’re living in, the work of The Trussell Trust has never been more important. If you can spare any time, food or money, please do head over to to find your local food bank and give as generously as you can.

Winter is an especially dangerous time for the most vulnerable in our society – no one should be hungry at Christmas!